How to Make People Excited to Follow You On Social Media
When were trying to build a big following on social media, often we will ask our website visitors and customers to follow us and thereby imply that theyre doing us a favour.
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This is a good strategy and it can certainly lead to a few more likes and shares.
But its not the best strategy. 
Because if youre asking people to follow you on social media, then youre implicitly suggesting that theyre doing you a favour and thus theres nothing really in it for them.
To get a HUGE number of followers, you need to make them WANT to follow you.
One way you can do this is to do what were always taught to do as marketers: to supply value. If youre posting useful or interesting content, then people should automatically want to follow you to see more of it.
But to go further than this, you need to suggest that following you makes someone a VIP  that they are becoming part of an exclusive club or group.
People love to belong and they love to have things that other people cant have. We love feeling like a part of a privileged group and this is why Gold Memberships are so important. Its not just about what that gold membership gets you: its about the status and feeling of importance and belonging that comes from it.
You can create this same kind of identity through your social media by making your brand into more than just a product and instead making it a movement. For example, youll find that a lot of fitness and weight loss brands will talk about themselves as The New Fitness Revolution or something comparable. Of course people will want to sign up to that! Who wouldnt want to tell people theyre part of a new revolution? Or to feel like theyre a part of a big movement?
And this has another amazing benefit too: youre making people feel as though theyre taking a step closer to their goal simply by following you.
When someone makes the decision to get into shape and to look and feel healthier than ever, they will want to do something to cement that decision and to make a statement to that end. Following you is the perfect way to do this!
